Make Your Ads Look Less Like Ads

The basic goal of this document is to make your AdSense ads look less like ads, and more like content on your page. It has the second goal of putting the ads exactly where they need to be to draw the most clicks.

“Wait a minute,” you might say, “isn’t that a little shifty?”
No, it’s not. The AdSense publisher’s problem is that the typical Internet surfer is plagued by “banner blindness”.

People automatically overlook anything that looks like an advertisement because of being bombarded with ads all the time. It’s not that they aren’t interested in what the advertiser has to offer. With AdSense you know that they are interested most of the time, since the ads shown are related to the content of the page.

The fact that the visitor clicks on the ad is an expression of their interest in whatever that ad has to offer. What I’ll focus on in this document is not hiding the fact that the links are ads, but putting the ads on the page in such a way that they are not overlooked by the visitor. Google makes it very clear that the links are ads by placing their “Ads by Google” link in the ad block.

Google AdSense?

What is Google AdSense?
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages. Learn more about AdSense for content.

It's also a way for web site publishers to provide Google search to their site users, and to earn money by displaying Google ads on the search results pages. Find out more about AdSense for search.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. So go ahead and try this program. If you comply with our program policies, just complete our online application and select either or both of AdSense for content pages and AdSense for search. One application gets you approved for both AdSense and AdSense for search - you can decide to use any combination of these products on your pages.

We'll review your application and follow up with an email within 2-3 days. If you are accepted into the program, you can log in to your new account and get the HTML code to insert into your webpages.

Keep in mind that participation in AdSense requires you to have a website. If you don't have one, you can sign up for a free blog at www.blogger.com or create and publish useful, attractive webpages using Google Page Creator, at pages.google.com.